Artist Registration for the 2023 Summer Open Studio Tour will open January 17, 6:00 AM

Whidbey Island Arts Council – 2023 Open Studio Tour Marketing Plan

1. Basic info
   1. August 19 & 20, 2023
   2. Registration of Artists
   3. Professional Images of artists’ art
   4. Link to brochure
2. Event calendar schedule
   1. Post starting in early May on area event sites
      1. Seattle Times
      2. Seattle Weekly
      3. The Stranger
      4. Visit Seattle
      5. Events12
      6. GreaterSeattle
      7. Everout
      8. SeattleMet
      9. Feverup
      10. MyCityScene
      11. Anacortes/Port Towsend/Mukilteo/Edmonds/Redmond/Everett/ SeaTac/Bellingham/Mt. Vernon/Tacoma
3. Social media sharing
   1. Provide Whidbey Camano Tourism with posts
   2. Share out from WIAC/WWA Open Studio social channels
   3. Share Blog posts from Whidbey Camano Tourism
4. Press release schedule
   1. May – save the date
   2. June – featured artists, links to lodging “plan your trip” (tourism website)
   3. July  - more artists, links to lodging “plan your trip” (tourism website)
5. Outreach to media – entertainment writers
   1. Mail brochure to multiple media contacts
   2. Reach out by phone to:
      1. Seattle Times
      2. Seattle Weekly
      3. The Stranger
      4. Local newspapers: Whidbey Weekly, Skagit Publishing, Whidbey News Times
      5. Local TV stations

• Plan travel writer fam trip (4 writers) –hotels, local transportation, food, extras.    $2500
• Do social media campaign from WWA Open Studio Tour Facebook channel.       $1500
• Place ads in Seattle Weekly, The Stranger or Arts page in Seattle Times.            $2200
• Sponsored article in Seattle Refined – online magazine.                                       $2500

6. Distribution of Catalogues


7. Island Banners


8. Ferry Brochures


9. Cooperative promotion with Whidbey Island Plein Air